contact

client case study

CASE STUDY: Redstone Electric Supply Website

Redstone Electric Supply is a woman-owned, EDWOSB-certified commercial and industrial electrical distributor serving Huntsville, Decatur, and North Alabama. With 135+ years of combined team experience, they serve some of the region's most significant projects — from Huntsville City Hall and Huntsville Hospital to federal work at Redstone Arsenal.

Despite a deep track record, their website wasn't telling that story. With a major industry conference on the horizon, president Kelsey Hulgan knew contractors and vendors would be looking them up — and the existing site wasn't reflecting the caliber of the company behind it.

CHALLENGES:
  • Existing website didn't reflect the company's experience, professionalism, or growth
  • Upcoming industry conference created a hard deadline for a site that could stand on its own
  • Team had grown since the last brand photography session — new members lacked consistent, professional imagery
  • Needed cohesive brand voice and copy that matched who Redstone Electric actually is


building credibility & recognition

Our work began with a focused project scope to get Redstone Electric Supply's digital presence ready for the room. The project included:

  • Brand photography — updated team headshots and existing image library
  • Website copywriting — brand voice development and full site copy
  • Custom Showit website design — template selection and full brand customization
  • SEO optimization — local keyword strategy woven throughout the site

elevating a trusted brand for a high-stakes moment

  • Conducted a thorough kick-off meeting with Kelsey to define brand voice, goals, and content direction
  • Audited existing brand assets and photography library to identify what could carry forward
  • Scheduled a targeted photography session to capture headshots of new team members, matched to the style of existing brand images
  • Developed a brand voice rooted in three core pillars: family, experience, and client relationships
  • Selected a Showit website template that complemented their existing graphics package and customized it to their brand standards
  • Collaborated on SEO strategy to ensure the site could be found by the contractors and project managers who need them most

APPROACH

Build a professional web presence that matches Redstone Electric Supply's real-world reputation. Ensure visual consistency across all team imagery. Communicate their value clearly to commercial and industrial contractors. Walk into a major industry conference with a site they could hand out confidently.

GOALS

Photography:
  • Updated professional headshots for new team members
  • Used images from a past brand session
  • Maintained visual consistency with existing brand photography
  • Curated image library for use across the website and future marketing materials
Copywriting & Brand Voice:
  • Defined and developed a brand voice rooted in family, experience, and client relationships
  • Crafted full website copy — homepage through services and about pages
  • Written to sound like Kelsey and her team actually talk — not like a corporate supplier
Showit Website Design:
  • Selected and customized a Showit template to align with Redstone Electric's existing graphics package
  • Applied brand colors, fonts, and visual identity throughout
  • Built a site structure that clearly communicates who they serve and what sets them apart
SEO Optimization:
  • Local keyword strategy targeting commercial and industrial contractors in North Alabama
  • SEO-informed copy and metadata across all pages
  • Collaborative optimization between copywriting and design for a cohesive result

What we created

view the Redstone Electric Supply website

This is exactly what we want!
Inquire here

We launched Redstone Electric Supply's new website ahead of their industry conference — giving Kelsey and her team a digital presence that finally matched the company they've built.

Key Achievements:
  • Launched a fully redesigned, professionally written website before the conference deadline
  • Established consistent team imagery across all members, new and existing
  • Developed a clear brand voice that differentiates Redstone Electric in a competitive market
  • Built a strong SEO foundation for long-term discoverability in North Alabama

Impact:
  • A cohesive, professional web presence that earns credibility before a single conversation happens
  • Consistent brand imagery that communicates a unified, capable team
  • Copy that speaks directly to commercial and industrial contractors — in language they recognize

For a company that competes on trust, showing up with the right digital presence isn't a nice-to-have. It's part of the pitch. Redstone Electric Supply walked into that conference ready.

Results & Impact