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CASE STUDY: Black Crow Building Co.

Black Crow Building Co. is a newly established home-building company founded by a second-generation builder with over 30 years of industry experience. Despite this expertise, the company itself was starting from scratch, requiring a full suite of branding and digital marketing assets to establish credibility and recognition.

CHALLENGES:
  • Entering a competitive market as a brand-new business
  • Lacking a brand identity, marketing materials, and online presence
  • Needed to establish credibility despite being new to the industry
  • Required assets to build brand awareness and communicate quality


building credibility & recognition

Our partnership began with project-based work, including:
  • Brand identity and graphic design
  • Website creation: copy, design, and photography

It later grew into a monthly retainer that covered:
  • Marketing strategy development and execution
  • Continued Brand Photography to capture building progress
  • Social media management on Facebook, Instagram, and LinkedIn
  • Graphic design for ongoing marketing materials

PROJECT BASED WORK to retainer work

Conducted competitive research and gathered industry inspiration
Hosted a strategic kick-off meeting to define goals and content themes
Developed a comprehensive SWOT analysis and marketing strategy
Partnered with established vendors to expand credibility and reach
Scheduled monthly content and strategy meetings
Created ongoing photography content to document progress and milestones

APPROACH

Establish a strong, recognizable brand presence.
Ensure consistency in imagery, visuals, and brand messaging.
Communicate value to position Black Crow as a premium builder.
Control the brand narrative and differentiate from competitors.

GOALS

Brand Identity & Graphic Design:
  • Logo suite (primary, sub-marks, icons), font selection, and color palette
  • Marketing materials including ads, brochures, and presentation decks
  • Seasonal email signature icons and desktop backgrounds
  • Business cards, letterhead, and envelopes
  • Event collateral: banners, tablecloths, and signage
  • T-shirt designs and branded merchandise
  • Home for sale signage and neighborhood site maps
  • Sourcing and coordination of print vendors
Public Relations & Strategy:
  • Conducted SWOT analysis to guide positioning
  • Developed press releases for brand awareness
  • Identified high-ROI networking events and industry gatherings


Photography:
  • Professional headshots of the team
  • Behind-the-scenes and process-focused imagery
  • Product and construction progress photography
  • High-quality interior and exterior home photography
  • Curated image library for website and social media
Copywriting & Content Creation:
  • Defined and developed a strong brand voice
  • Crafted compelling website copy
  • Created engaging social media captions across multiple platforms






What we created

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We built Black Crow Building Co.'s brand identity from the ground up, ensuring a cohesive and professional presence across all digital and physical touchpoints. Over nine months, we collaborated closely with leadership to establish and strengthen their marketing efforts, allowing them to transition their marketing in-house successfully.

Key Achievements:
  • Established a professional brand presence from scratch
  • Developed a fully functional website with strong messaging and visuals
  • Built a foundation for a sustainable digital marketing strategy
  • Contributed to the successful sale of 4 out of the first 6 homes—above asking price and with additional features
Impact:
  • A strong, consistent brand presence from day one set the company apart
  • Active engagement with the local construction community fostered trust and visibility
  • A well-crafted marketing strategy positioned Black Crow as a credible, premium home builder

By developing Black Crow Building Co.’s brand identity, digital presence, and marketing strategy, we laid the foundation for long-term success. This case study highlights the power of strategic branding and digital marketing in establishing credibility and driving sales in a competitive industry.

Results & Impact